Don Best Sports Acquired By Scientific Games | DBS Canada Corp Next
Scientific Games (SG) has been seeking to expand over the last few months, and they just announced one of their biggest deals to date. SG will buy Don Best Sports Corporation and DBS Canada Corporation. The deal is expected to be finalized by the end of 2018, the company announced in a press release. “When it comes to sports betting, we’ve been moving at incredible speed, and the Don Best acquisition will add to our unrivaled B2B one-stop shop sports betting solution, already live in Delaware, New Jersey, and Mississippi,” said Barry Cottle, President and Chief Executive Officer of Scientific Games. Don Best is a leading global supplier of real-time betting data and pricing for North American sporting events. The acquisition boosts Scientific Games’ sports betting solution for the expanding U.S. market and beyond.
“As the leading global supplier of real-time betting data and pricing for the North American sports market, Don Best will bring their unparalleled proprietary pricing services to Scientific Games. As sports betting rapidly gains popularity in the U.S., we’re ready to help our customers capitalize on the new U.S. market while solidifying our long-held leading global position.” Don Best has more than 20 years of experience in the sports betting industry.
Their expertise allows determining proper betting odds and tracks more than 100 worldwide sportsbook operators. It also provides solutions to meet the needs of sportsbook operators. Scientific Games Corporation is one of the global leaders in technology-based gaming systems, table games, table products, and instant games. Also, they work in products, services, and content for interactive gaming markets and lottery. They are in charge of giving customers security, creative content and groundbreaking technology. The company is headquartered in Las Vegas, Nevada and offers customers a fully integrated portfolio of technology platforms, strong systems, engaging content and professional services.
Scientific Games plans a bigger US expansion
In July, Scientific Games announced a partnership with Caesars Entertainment to dominate the New Jersey and Mississippi markets early on. SG supports both retail and mobile operations for Bally’s and Harrah’s sportsbooks in Jersey. SG believes the acquisition of Don Best will take their game to the next level. “The impending acquisition of Don Best will be a huge win for us and all of our stakeholders. Don Best already seamlessly integrates into our OpenBet platform, so they will be able to hit the ground running and guide our customers through the process of launching a sportsbook after the deal closes. Moreover, upon completion of the acquisition, our customers will immediately benefit from their expertise and firm grip on real-time trading and the data that drives it”, said Keith O’Loughlin, SVP Sportsbook for SG Digital.
“With Don Best’s talented employee-base on board, we’ll use our global platforms and services to harness customer input and tailor our technology locally to meet their needs. This opportunity will enhance our market position in the U.S. while ramping up our partner relationships in more tested jurisdictions. It’s a true win-win”, O’Loughlin added. This won’t be their last deal we see. Scientific Games is seeking to put their hands on every state that legalizes the sports betting practice.