DraftKings Assigned As New Authorized Gaming Operator For MLB
Boston-based US daily fantasy sports content provider, DraftKings, recently announced the completion of a ground-breaking, multi-year agreement to become the new “Authorized Gaming Operator” of Major League Baseball.
Terms of the agreement state that DraftKings now possess the rights to use official MLB branding, marks and logos on their sports betting products, as well as having access and permission to use official MLB data.
It is believed this new partnership will significantly enhance DraftKings’ wagering offerings, especially for live options as real-time, in-game betting continues to increase in popularity.
“This Deal Speaks To The Commitment We have To Our Customers”
“DraftKings is proud to be designated as a Major League Baseball Authorized Gaming Operator,” said Ezra Kucharz, chief business officer at DraftKings.
“This deal speaks to the commitment we have to our customers and sports leagues alike while providing the safest and most entertaining American-made sportsbook.
As a result of this agreement, our customers will experience enhanced live wagering offerings for all MLB games.
DraftKings Is Part Of A Selected Group
As only the second sportsbook in US history to be assigned this prestigious title, DraftKings is being awarded an opportunity to go places where very few like them have gone before.
According to the press release, their main focus appears to be on their customers, and they seem determined to go above and beyond what is expected to ensure expectations are met.
For The Next Generation OF Baseball Fans
Perhaps what is most interesting about this agreement is that it demonstrates the league’s vision to leverage the powerful potential for the integration of official data and technology in sports presently and also as a foundational element for the next generation of baseball fans.
Though MLB already has an impressive history with data application and advanced analytics, this new partnership with DraftKings indicates the league’s proven ability to align with consumer behavior and the technological curve.
“Given DraftKings’ successes in driving fan engagement and immersive experiences, we’re looking forward to an expanded partnership and further collaboration on engaging products,” said Kenny Gersh, MLB Executive Vice President, Gaming & New Business Ventures.
DraftKings And MLB Data
Now that DraftKings can stream official MLB data directly into their betting feeds, they will be the only sportsbook in the US capable of providing the best betting opportunities for their users.
Unlike ever before, DraftKings bettors will be able to enjoy the thrill of top-flight live-game betting directly from the palm of their hand via the DraftKings Sportsbook mobile app.
All in all, it is a truly exciting time, not just for DraftKings users, but for the millions of baseball fans across the nation who enjoy the thrill that comes from placing their bets as the game plays out in real-time.
Though DraftKings is the most recent establishment to recognize the potential of baseball betting, it is unlikely to be the last and we can expect to see this trend spread far and wide as the demand rises.