Live Concerts To Take Over e-Sports Gaming
We might be on the verge of a new trend in e-Sports, and it has very little to do with the in-game action. E-Concerts are about to become a thing in the next few months according to Tubular Labs, a site that measures audiences in YouTube and other video sites. During the first weekend of February, there was a Fortnite Battle Royale where Marshmello, an invited DJ took over in a concert version.
Marshmello played music for about ten minutes during the Battle Royale and drew over 10 million concurrent players to Fortnite. It was announced he will be producing music within the game days before and it was a smash hit. “Having music in games is not new,” Ed Tomasi, managing director of esports at Big Block explained. “A lot of games were known for their soundtracks and it wasn’t unusual for major artists to actually launch a new song as part of a new game release. So the idea of teaming music and gaming together isn’t all that revolutionary.”
e-Sports Aiming To Eclipse $1 Billion In Revenue During 2019 This Year
The e-Sports Industry has grown fast over the last year and a half. Last year Newzoo reported e-Sports brought $865.1 million in revenue in 2018. The estimation is it will bring so much more in 2019, surpassing the $1 billion. By 2022, the industry is aiming to reach $2 billion in revenue alone. “Esports has always provided an engaging viewing experience to an audience no longer tied to traditional media,” Jurre Pannekeet, a senior marketing analyst for NewZoo said. “This has propelled the massive growth in esports viewership and audience numbers.
“This transition started in 2018, but this year, the industry will take its early learnings and expand upon them. As a result, 2019 will be esports’ first billion-dollar year, and its vigor has attracted brands and companies across every industry. Last year, the League of Legends World Championship was viewed 53.8 million hours on Twitch. It was by far the 2018’s biggest tournament by live viewership. The Overwatch League took those numbers to another level, becoming the most-watched league by live viewership with 79.5 million hours on Twitch.
“Together, esports and games have surpassed the yearly revenues generated by the film industry and have equaled revenues from traditional sports. The golden age of esports is well underway,” Pannekeet added. The e-Sports industry is willing to take chances. The Live concerts during Fortnite Royale Battles are just an example. Esports betting is allowed in several countries, and that alone will take e-Sports to a different level. Where the direction of this giant industry is taking their product, money follows them.