The NFL Is Close To A Deal With A Gaming Partner
The NFL has been the slowest of the sports leagues to join the sports betting party, but it looks like they are about to make an attractive deal in the next few days. Rumors say the league had been looking for a gaming partner for months and there have finally found it. It’s not official yet, but the news has leaked that the NFL will go into business with Caesars Entertainment Corporation. With the MLB, the NBA and the NHL taking different deals, it was about time the NFL got in the action.
They did play the good cop part to the perfection when the news about sports gambling being legal finally took the headlines. “As it was for my predecessors, there is no greater priority for me as the Commissioner of the National Football League than protecting the integrity of our sport. Our fans, our players and our coaches deserve to know that we are doing everything possible to ensure no improper influences affect how the game is played on the field. This week’s ruling by the Supreme Court has no effect on that unwavering commitment”, commissioner Roger Goodell said back in May.
What is The NFL Looking For In A Betting Partnership?
The NFL was clear about what they are looking for in the ideal gaming partner:
- Substantial consumer protections.
- Protect our content and intellectual property from those who attempt to steal or misuse.
- Law enforcement to have the resources to monitor and enforce the tools necessary to protect the fans and penalize bad actors home and abroad.
But what has changed since Goodell made that corky statement? The other major leagues made deals with MGM Resorts International. Other states approved the sports gambling bill, and business started to take its own –legal- life. It’s unclear why the NFL picked Caesars Entertainment Corporation as the first sports gambling partner, but the truth is the NFL is continually trying to separate itself from the rest of the leagues. The deal with Caesars doesn’t mean MGM is out of it. There will be room for other gaming partners in the future, I’m sure.
“We have spent considerable time planning for the potential of broadly legalized sports gambling and are prepared to address these changes in a thoughtful and comprehensive way, including substantial education and compliance training for our clubs, players, employees, and partners. These efforts include supporting commonsense legislation that protects our players, coaches, and fans and maintains public confidence in our games”, Goodell added in May.
Indirectly, Caesars has a deal with football and the NFL. They became the first founding partner of the Las Vegas Stadium in Nevada, home of the Raiders starting in 2020. Their deal with the stadium is for 15 years. The partnership will have Caesars as an official sponsor of the Raiders during home games; it also includes a lot of benefits for the Casino’s VIP customers. Caesars also has a deal with the Baltimore Ravens as the only gaming partner for a football team in the state of Maryland. They have been slowly getting a piece of the NFL cake. The news about the signing with the NFL comes as a surprise because they haven’t been as aggressive dealing with an entire league. Something that MGM has done before.