William Hill – Sport Betting Lounge At New Jersey Devils Arena?

William Hill website

Very soon the fans visiting the Prudential Center could watch other games and sports while being assisted in downloading the William Hill Sports betting app to place some bets. The New Jersey Devils signed a deal with William Hill to launch a sports lounge that feels very much like a sportsbook. The UK-founded sportsbook operator will put together a bar-style lounge within the concourse of the Devils’ Prudential Center arena. It will have more than 20 screens with different sports and a menu with betting options. The NHL doesn’t want the lounge to be a sportsbook per se. That’s why the visitors won’t be able to bet inside the venue. Instead, they will have assistants’ bettors to help fans to download the William Hill’s betting app.

William Hill website“Our goal has always been to make Prudential Center the home of sports and entertainment in New Jersey, but ultimately our mission is to create the most dynamic fan experience in the industry today, and the William Hill Sports Lounge will play a part in amplifying fan experience here,” said Hugh Weber, president of the Devils ownership group, Harris Blitzer Sports & Entertainment. The Devils became the second team in the NHL to strike a deal with a major sportsbook. The Vegas Golden Knights also have a partnership with William Hill. New Jersey has taken advantage of the sports betting bill since it passed and the Devils are at the front of it.

“We’re spending a considerable amount of marketing dollars in NJ,” William Hill US CEO Joe Asher said. “It is going to be a very competitive and expensive landscape for the next couple of years. A think a lot of companies in the space feel the need to push hard in the state as a testing ground to prove they can be everywhere. In a way, it’s like the Iowa caucuses in politics.” “I said that, when fully mature, the NJ sports betting market would double that of Nevada,” Asher added. “It’s early days, but I could see how even that is being conservative.”

No Mention Of The opening date

Nor William Hill nor the Prudential Center has mentioned an opening date. But the idea is to have the lounge available whenever there is an event. The venue hosts more than just the 41 regular season games for the Devils. It entertains concerns with huge names from the music industry. They are aiming to be set to receive the 170+ yearly events at the Center.“From the beginning, William Hill’s team honed in on the sports lounge as the way they preferred to connect with the million-plus sports fans and guests that attend the over 175 events at Prudential Center each year,” explained Adam Davis, the CRO of both the New Jersey Devils and the Prudential Center.

William Hill is one of eight companies that provide legal mobile betting within the state. If their breaking deal is successful, we can expect other betting companies to try to do something similar. The state of New Jersey and the Devils are just the first to aim for something like this.

About the Author

Alonzo Solano

Alonzo Solano

Sports Analyst and Content Writer

Alonzo is a Sports Betting Analyst and casino games enthusiast who has covered Football extensively at SBS, but don’t be surprised if you read him on other sports. He's the host of the NFL Latino TV podcast.

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