Caesars And Future Las Vegas Raiders Team – New Partnership Deal
The Raiders and Caesars Entertainment (Caesars) announced a 15-year partnership deal with Las Vegas Stadium, home of the NFL team when they moved to Nevada in 2020. With the arrangement, Caesars Entertainment becomes the first founding partner of the Las Vegas Stadium. “Sports have long been a core part of the Caesars’ experience,” said Chris Holdren, Chief Marketing Officer for Caesars Entertainment. “With this deep partnership, Caesars will become an essential part of the game time ritual for Raiders fans everywhere. From activations to exclusive experiences, fans of the silver and black will see Caesars as their home on game day.”
The deal includes Caesars customers and total rewards members to have a few exclusive benefits. For example, VIP dinners on the field, training facility events, stadium tours and a branded suite at the 50-yard line. The Las Vegas Stadium will be ready for the Raiders in 2020. The team doesn’t have a stadium for the 2019 season as the city of Oakland doesn’t want to lease the Coliseum. When the new venue is ready, Caesars will host a branded stadium entrance and drop-off zone, digital signage, media, radio and print assets. It also will have alumni, player and cheerleader appearances.
“The Raiders are proud to welcome Caesars Entertainment as a founding partner of LV Stadium,” said Marc Badain, President of the Raiders. “We are honored to align with a company that shares the Raiders’ values of improving the local community and delivering exceptional customer service in creating this project.”
About the Las Vegas Stadium
The venue will be ready in 2020 and will host eight NFL regular season games for the Raiders. But also it will be the home of the UNLV Rebels and will be the home of the Las Vegas Bowl. The stadium capacity is 65,000 (expandable to 72,000). It has a construction cost of $1.8 billion at the Las Vegas Monorail, at Mandalay Bay. To make the Raiders move from Oakland to Las Vegas, the state of Nevada allured the team with a $750 million contribution of tax money toward to help with the cost of the new stadium.
Gambling Partnerships growing in Sports
With the legalization of sports gambling in several states, a few companies have made strides luring different sports teams into new partnerships. William Hill has a solid relationship with the NHL teams Vegas Golden Knights and the NJ Devils. In the NFL these marriages are growing as well. Back in September, the National Football League allowed its teams to enter into partnerships with casinos. MGM announced they became the “official gaming partner” of the NY Jets. And the Dallas Cowboys already had a deal in place with WinStar World.
Caesars Entertainment also put in place a partnership with the Baltimore Ravens back in October, involving Horseshoe Casino Baltimore. “Horseshoe Casino Baltimore has become a popular destination, particularly for Ravens fans before and after our home games,” said Baltimore Ravens Senior Vice President of Corporate Sales and Business Development Kevin Rochlitz. “We’re enthused about this partnership and believe it will further enrich the entertainment appeal surrounding M&T Bank Stadium. Additionally, we feel it will help contribute to the exciting development taking place throughout the area.” Expect more of these deals in the near future.